Inbound marketing is the holistic methodology of positioning your organization as a leading resource for valuable information, first by using remarkable, keyword-optimized content to create an authentic online presence that attracts qualified leads, then nurturing those prospects with personalized content, strategic email campaigns, social media, and marketing automation until they are actually ready to purchase your product or service.
Well we've got news!
We now live in an age where information is at each person's fingertips. Every claim is fact-checked, every business is reviewed, and each industry's best is determined by Google searches. In fact, many studies claim that nearly 60% of the purchasing decision has already been made before a potential customer even picks up the phone to call you.
Knowing this, 3 conclusions can be made:
Whether B2C or B2B, inbound marketing practices enable any business to become relevant to their customers. Furthermore, while most marketing methodologies focus on addressing only one portion of the sales cycle, such as increasing traffic to the website, inbound marketing follows each prospect from start to finish.
Buyer personas are used to individualize each brand experience and attract leads that matter.
Rich content (white paper, eBooks), blogs, social media, and SEO/keyword strategy allow brands to rank higher on search engines, build real relationships with their customers, and establish themselves as invaluable online resources.
Calls-to-action, landing pages, automated workflows, and personalized emails nurture leads through the sales process until they are truly ready to make a purchase, resulting in happy evangelists of the brand.
The digital nature of inbound marketing allows for unrivaled transparency, fostering an environment where each marketing decision can be tracked and analyzed. The result: maximized ROI, smarter marketers, and happier sales team