Inbound Marketing

Inbound marketing is the holistic methodology of positioning your organization as a leading resource for valuable information, first by using remarkable, keyword-optimized content to create an authentic online presence that attracts qualified leads, then nurturing those prospects with personalized content, strategic email campaigns, social media, and marketing automation until they are actually ready to purchase your product or service.


Inbound marketing is the holistic methodology of positioning your organization as a leading resource for valuable information, first by using remarkable, keyword-optimized content to create an authentic online presence that attracts qualified leads, then nurturing those prospects with personalized content, strategic email campaigns, social media, and marketing automation until they are actually ready to purchase your product or service. There was a day when traditional (and expensive) marketing practices were the answer. Before caller ID, people picked up cold calls. Before email, people read direct mail campaigns.Before filters, people clicked on e-spam.Before DVR, people watched commercials.Before Internet radio, people listened to ads. Well, we’ve got news: - See more at: http://www.envision-creative.com/inbound-marketing/what-is-inbound-marketing/#sthash.iWPpCMoh.dpuThere
  • There was a day when traditional (and expensive) marketing practices were the answer.
  • Before caller ID, people picked up cold calls.
  • Before email, people would read direct mail campaigns.
  • Before filters, people clicked on e-spam.
  • Before DVR, people watched commercials.
  • Before internet radio, people listened to ads.


Well we've got news!

People have evolved.

We now live in an age where information is at each person's fingertips. Every claim is fact-checked, every business is reviewed, and each industry's best is determined by Google searches. In fact, many studies claim that nearly 60% of the purchasing decision has already been made before a potential customer even picks up the phone to call you.


Knowing this, 3 conclusions can be made:


  • Consumers are more educated than ever.
  • Brand experiences are more personalized than ever.
  • The "shotgun approach" is a quickly fading aspect of marketing.


Whether B2C or B2B, inbound marketing practices enable any business to become relevant to their customers. Furthermore, while most marketing methodologies focus on addressing only one portion of the sales cycle, such as increasing traffic to the website, inbound marketing follows each prospect from start to finish.


Buyer personas are used to individualize each brand experience and attract leads that matter.


Rich content (white paper, eBooks), blogs, social media, and SEO/keyword strategy allow brands to rank higher on search engines, build real relationships with their customers, and establish themselves as invaluable online resources.


Calls-to-action, landing pages, automated workflows, and personalized emails nurture leads through the sales process until they are truly ready to make a purchase, resulting in happy evangelists of the brand.


The digital nature of inbound marketing allows for unrivaled transparency, fostering an environment where each marketing decision can be tracked and analyzed. The result: maximized ROI, smarter marketers, and happier sales team





Creating engaging brand experiences is what we do best. By exploring business objectives, unique differentiators, target market(s), desired perception of value, etc, we form strong visual brands, craft targeted messaging, and communicate through digital and traditional means bring you long term results. - See more at: http://www.envision-creative.com/expertise/#sthash.ZRE2nXDA.dpuf

We set our clients up for success Creating engaging brand experiences is what we do best. By exploring business objectives, unique differentiators, target market(s), desired perception of value, etc, we form strong visual brands, craft targeted messaging, and communicate through digital and traditional means bring you long term results. One of the things we hold sacred at Envision is the client relationship. Our philosophy is to always ask ourselves, “What would we want if we were in the client’s shoes?” And that ensures the client is being listened to and taken care of at every step of our design process. Sure we could say a bunch of other fluffy marketing verbiage here to get our point across. But in the end, isn’t it really about being honest, trustworthy and knowing that we are working towards your goals to the best of our ability and expertise? So what is that expertise? Everything Inbound. What is InboundHow We Do It Everything Design. Graphic DesignPhotographyWeb Design & DevelopmentFood & Beverage Design and Photography Check out our portfolio to see proof of our marvelous work. - See more at: http://www.envision-creative.com/expertise/#sthash.ZRE2nXDA.dpuf


We set our clients up for success Creating engaging brand experiences is what we do best. By exploring business objectives, unique differentiators, target market(s), desired perception of value, etc, we form strong visual brands, craft targeted messaging, and communicate through digital and traditional means bring you long term results. One of the things we hold sacred at Envision is the client relationship. Our philosophy is to always ask ourselves, “What would we want if we were in the client’s shoes?” And that ensures the client is being listened to and taken care of at every step of our design process. Sure we could say a bunch of other fluffy marketing verbiage here to get our point across. But in the end, isn’t it really about being honest, trustworthy and knowing that we are working towards your goals to the best of our ability and expertise? So what is that expertise? Everything Inbound. What is InboundHow We Do It Everything Design. Graphic DesignPhotographyWeb Design & DevelopmentFood & Beverage Design and Photography Check out our portfolio to see proof of our marvelous work. - See more at: http://www.envision-creative.com/expertise/#sthash.ZRE2nXDA.dpuf